Start with a generation of suburban white kids who grow up listening not just to rock and pop music, but also to hip hop. Mix a boy and a girl, each with a Berklee College of Music education. Shake. Repeat.
This is the approximate recipe for Karmin, an ascendant pop group with a formula that is at once pleasurably derivative and entirely of the moment. They smartly built a foundation of massive YouTube views with an album of re-imagined contemporary pop hits, and leveraged the ensuing viral word-of-mouth into a record deal with Epic. (Best entry point: this cover of What’s My Name, which is a simple improvement on the 2010 Rihanna/Drake chart-topper.)
Whether or not you like Karmin probably depends on how you feel about pop music in general. If anything peppier than Lithium is considered off-limits artistically, this may not be for you. But those who are open-minded on the subject of sugary confections will find a lot to like with Karmin. Their background as legitimately-trained musicians shows itself in gems like Walking on the Moon and Hello. It’s Top 40 music with a classically-trained pedigree.